Our story

Hi, I'm Chauntel, the mom behind Party Directory.

BEHIND THE SCENESChauntel sitting under a huge bunch of colorful balloons
this was a Trolls themed 5th birthday party!
WHERE IT STARTEDDecorated Lulu Fete cookies: a flower, a balloon, and a logo cookie
the Lulu Fete days

About ten years ago I started my first party planning business, Lulu Fete (it means "beautiful party"). I loved it then and I love it now, just in a different way. Becoming a mom changed how I see all of it.

When I started planning my own son's birthdays, I hit the same wall most parents hit: what should feel exciting instead feels like a second job. Paper invites or digital? How many kids do I invite, and do the parents stay? What kind of favors? Will they just get tossed? How do I keep it all within budget? Getting inspo-blitzed with themes and ideas and then having to figure out how to actually pull it all off.

Party Directory isn't here to replace the group chat you text for theme ideas. It's where you go once you've got all the ideas, solicited and unsolicited, and actually have to start planning.

So I took my years in tech, building products and obsessing over how things feel to use, and built the thing I wished existed. Every venue and vendor is vetted by hand. No junk, no ads, no pay-to-play. Nothing ranks higher because someone paid more. What you see is what I actually think is worth your time.

But this is more than a directory. It's fun traditions when you're keeping it small at home, honest answers to the stuff nobody talks about, a done-for-you plan when you'd rather hand it off, and meaningful ways to capture who they are every birthday.

Chauntel, Founder of Party Directory

Chauntel

Founder, Party Directory

Northern NJ

A few of our adventures

SANDA mom and toddler playing in the sand on a bright beach day
beach mornings
WILDA mom feeding a giraffe greens over a wooden fence at a safari park
safari day
FALLA toddler in a knit hat sipping a juice box in a wagon at a pumpkin patch
pumpkin patch
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